Where ecommerce SEO creates leverage
Ecommerce sites often have many URLs, overlapping categories, filters and product variations. The work starts by understanding the catalogue and customer journey, then aligning the technical architecture with the searches that matter commercially.
Category and product pages
Map priority collections and products to search intent, useful copy, metadata and internal links.
Technical architecture
Review faceted navigation, indexation, canonicals, pagination, redirects, performance and duplicate URLs.
Structured data and content
Improve product information and supporting content with truthful structured data and clear topical relationships.
What the engagement can include
Keyword mapping, technical audits, category-page optimisation, product-page recommendations, internal-link planning, structured-data review, content briefs and a prioritized implementation roadmap.
See also technical SEO, on-page SEO and SEO audits.